4 Hands Happiness campaign continues in 2018

61% of marriages in Ukraine end in divorce
Who puts the kettle is not the most important problem that can appear in the family. However, it only seems. It is precisely the differences in the views on family roles and house responsibilities' division that are the majority of strife that ruin the marriage. 61% of marriages in Ukraine end in divorce.
Who puts the kettle is not the most important problem that can appear in the family. However, it only seems. It is precisely the differences in the views on family roles and house responsibilities' division that are the majority of strife that ruin the marriage. 61% of marriages in Ukraine end in divorce.

The Ministry of Social Policy of Ukraine and the United Nations Population Fund jointly implement Four Hands Happiness project since 2014. Many interesting events for families and several successful social campaigns were held during this time.

In 2018, the project continues with the message "I care about my child as my wife does". The main goals of the campaign is to encourage dads to spend more quality time with their children, and to encourage to lead a common life with equal division of responsibilities between husband and wife.

In February, the second wave of the advertising campaign continued with the faces of well-known dads and opinion leaders: Taras Topolya, leader of Antytila music band, strongman Vasyl Virastyuk and FC Shakhtar players Andriy Pyatov, Sergei Krivtsov and Taras Stepanenko.

We thank the Ministry of Social Policy of Ukraine and the regional and city state administrations for supporting the campaign and the possibility of placing outdoor advertising in Donetsk, Lugansk, Dnipropetrovsk, Kharkiv, Vinnytsya, Kherson regions, and Kyiv and Lviv cities.

We extend our appreciation to our partner OCTAGON OUTDOOR, whose support allowed us to cover people throughout Ukraine in Ivano-Frankivsk, Kyiv, Kryvyy Rih, Lutsk, Lviv, Nikolaev, Odessa, Rivne, Sumy, Kharkiv, Kherson, Khmelnytsky, Cherkasy and Chernivtsi.

Follow our page and receive more information about the project and interesting events: https://www.facebook.com/zags.org.ua/


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